Consolidated Flooring Announces the Promotion of Frank LaValle to Senior Vice President of Sales

NEW YORK, NY (August 4, 2026) – Consolidated Flooring is pleased to announce the promotion of Frank LaValle to Senior Vice President of Sales. Previously serving as Vice President of Corporate Sales, Frank’s promotion recognizes nearly 40 years of dedication, leadership, and exceptional service to the company and its clients.

A third-generation flooring professional, Frank joined Consolidated Flooring early in his career and has since gained experience in nearly every aspect of the business, including warehousing, installation, project management, and sales. For more than 25 years, he has been a driving force in the company’s sales organization, building long-term client relationships, leading strategic initiatives, and mentoring the next generation of sales professionals.

Frank’s broad industry experience and hands-on understanding of both operations and sales have earned him the trust of clients and colleagues alike. Throughout his career, he has built lasting partnerships rooted in integrity, responsiveness, and a commitment to delivering solutions that meet each client’s unique needs.

Reflecting on his career, Frank says that the relationships he’s built have been his greatest accomplishment. Many of the clients he began working with more than 25 years ago remain valued partners today—a testament to the trust, loyalty, and collaboration that have defined his approach to business.

As Senior Vice President of Sales, Frank will continue to oversee key client and vendor relationships, guide strategic sales initiatives, mentor the sales team, and help drive the continued growth of Consolidated Flooring. He looks forward to expanding client partnerships, developing future leaders, and building on the strong foundation the company has established over the past four decades.

“Being part of a family-owned business means being part of something larger than yourself,” said LaValle. “The culture at Consolidated Flooring is built on trust, loyalty, and long-term relationships, which is one of the reasons I’ve been proud to spend nearly 40 years here.”